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Young Boys x Sneakerness limited merchandise collection

16.12.2020

Swiss football champion and Europe's largest sneaker convention release the limited fashion capsule collection powered by collectID technology.

BSC Young Boys and Sneakerness released part of their limited fashion capsule collection, including a scarf, cap, and protective mask, equipped with the collectID technology.

Fashion and football - at the interface of urban style. The collaboration shows how traditional football clubs can reinterpret football merchandising, transform their products, and target new customer groups. Not only do the owners get the full collectID experience, but also regularly special Sneakerness and BSC Young Boys content.

collectID is proud to be part of this collaboration. It shows how fashion, sports, and technology can be linked together to create a unique product and elevate merchandising to the next level. It's not only sports merchandise anymore - it's phygital sports fashion.